Search Engine Optimization Specialist
- Industry Other
- Category Digital Marketing
- Location Kathmandu, Nepal
- Expiry date Sep 01, 2025 (5 days left)
Job Description
Responsibilities- Develop and implement comprehensive digital marketing strategies aligned with business objectives and market dynamics.
- Design and execute data-driven campaigns across platforms such as Google Ads, Meta, and other third-party advertising tools.
- Strategize, manage, and optimize SEO/SEM initiatives to enhance website and app visibility.
- Create and maintain a dynamic social media content calendar, adapting strategies to drive engagement and growth.
- Monitor, analyze, and report on digital campaign performance, assessing ROI and KPIs to ensure effectiveness.
- Plan and oversee campaigns focused on user acquisition, app installs, and customer retention, leveraging metrics such as CPI, CAC, and CPV.
- Conduct market research and competitive analysis to develop innovative growth strategies.
- Execute and optimize remarketing campaigns to re-engage users across digital platforms.
- Manage database marketing, email campaigns, and display advertising initiatives.
- Stay up to date with emerging trends, ad technologies, and market opportunities to enhance campaign outcomes.
- Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
- Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
- Proven hands-on experience in digital marketing with a portfolio of successful campaigns.
- Strong expertise in Google Ads, Meta Ads, SEO, SEM, and social media marketing tools.
- Advanced analytical skills with a track record of measuring and optimizing campaign performance for ROI and KPIs.
- Creative thinker with the ability to develop innovative, data-backed marketing solutions.
- Excellent organizational and multitasking skills to manage multiple campaigns simultaneously.
- This is a technical position, requiring strong analytical expertise, deep knowledge of digital marketing platforms, and the ability to execute performance-driven strategies.
