Marketing & Branding Manager

Job Description

Company: Hulas Infra

Position Title: Marketing & Branding Manager

Location: Kathmandu, Nepal

Department: Marketing & Corporate Communications

Reports To: Head – Business Development / Managing Director

The Marketing & Branding Manager will be responsible for developing and executing marketing strategies that strengthen Hulas Infra’s brand presence and support business growth. This role involves building a powerful corporate identity, leading campaigns across multiple channels, and positioning Hulas Infra as a trusted leader in infrastructure and industrial solutions. The incumbent will work closely with sales, business development, and project teams to deliver consistent messaging, impactful storytelling, and market visibility.

• Develop and execute a long-term branding strategy aligned with business objectives.
• Build and enhance Hulas Infra’s corporate identity, ensuring consistent messaging across all platforms.
• Position the company as a thought leader in infrastructure, galvanizing, and steel solutions.

• Design and implement integrated marketing campaigns (digital, print, events, PR).
• Manage corporate social media, website, and content creation with engaging narratives.
• Prepare marketing collateral, brochures, presentations, and case studies tailored to clients and stakeholders.

• Conduct market research to analyze competitors, customer needs, and industry trends.
• Translate insights into effective go-to-market strategies and positioning.
• Support business development with sector-specific branding and promotional materials.

• Manage corporate events, trade shows, and exhibitions to enhance visibility.
• Build partnerships with media, industry associations, and agencies.
• Drive corporate social responsibility (CSR) and sustainability communications.

• Lead SEO, SEM, and digital advertising campaigns to expand reach and generate leads.
• Implement data-driven marketing analytics to measure effectiveness.
• Introduce innovative branding approaches, including storytelling, video marketing, and client testimonials.

• Bachelor’s/Master’s degree in Marketing, Business Administration, or related field.
• 8+ years of experience in marketing, branding, or corporate communications; infrastructure/industrial experience preferred.
• Proven track record in developing successful brand campaigns and managing corporate identity.
• Strong digital marketing expertise (SEO, SEM, analytics, social media).
• Familiarity with B2B marketing and industrial project branding is an advantage.

• Strategic thinker with strong creative and analytical skills.
• Excellent communication, presentation, and storytelling ability.
• Strong project management and multitasking skills.
• Ability to collaborate with cross-functional teams and external partners.
• Proficiency in marketing tools (Google Analytics, CRM, Adobe Creative Suite, etc.).

• Growth in brand awareness and recognition (measured via surveys, media presence, digital reach).
• Lead generation and marketing-driven revenue contribution.
• Social media engagement and website traffic growth.
• Successful execution of campaigns, events, and PR initiatives.
• Consistency and impact of brand identity across all touchpoints.