Digital Marketing Executive (Concrete Company)

Job Description

Digital Marketing Executive for Concrete Company in Kalikastan, Kathmandu

-Details:

*Position: Digital Marketing Executive

*Number: 1

*Salary: Negotiable

*Location: Kalikastan, Kathmandu

*Education: Bachelor’s degree in Marketing, Business, or related field

*Experience: 2 years of experience as Digital Marketing Executive or any relevant position in Concrete company or any relevant field.

-Key Roles & Responsibilities:

Strategy & Planning

* Lead end-to-end marketing planning and execution (online + offline)

* Conceptualize and drive campaigns to increase sales, brand equity, and digital visibility

* Develop brand positioning, campaign narratives, and creative direction for all touch points

* Align marketing initiatives with sales targets and company vision

Digital Marketing Management

* Manage and coordinate digital campaigns across all platforms: Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and Website

* Work with agencies to develop high-converting creative and performance-focused ads

* Ensure continuous optimization of digital campaigns through analytics and testing

* Use ChatGPT, Canva, and other AI tools to accelerate content creation and productivity

Website & SEO Management

* Oversee the improvements, maintenance and performance

* Ensure top-ranking SEO performance on key search terms in Nepal and India

* Coordinate content updates, landing pages, and UI/UX improvements

Creatives & POSM/TPOSM Development

* Ideate and manage all marketing creative (print, digital, physical installations)

* Lead the design and execution of POSMs/TPOSMs for all site branding

* Source and manage digital assets, shoot materials, 3D renders, and visuals

Budgeting & Reporting

* Create and manage monthly and quarterly marketing budgets

* Monitor ROI on marketing spends and adjusts strategy as needed

* Maintain detailed reports and dashboards on campaign performance, sales leads, and KPIs

Communication & Representation

* Represent the brand’s vision and voice in all marketing and PR conversations

* Communicate effectively with internal and external stakeholders to uphold ACL’s brand values

* Assist in B2B, B2G, B2C presentations and event marketing

Key Requirements:

Proficient in:

* Social Media Management

* SEO/SEM (Google Ads, Meta Ads)

* Email Marketing (Mailchimp/Sendinblue)

* Google Analytics/Search Console

* WordPress/other CMS

* Canva, Adobe Creative Suite (basic design)

Soft Skills

* Creative, innovative, and detail-oriented

* Strong organizational and multitasking abilities

* Tech-savvy and AI-enabled thinker

* Problem solver and performance-driven mindset

Other Requirements

* Own bike/scooter and laptop is mandatory

* Must be willing to travel occasionally to sites across Nepal and/or India

Send your CV at:

[email protected]

9705411823, 9705311823