Marketing Officer

Job Description

Genese Solution, a UK-based value IT consulting company, is seeking a passionate and self-motivated individual to join our team as a B2B Lead Generation Specialist. This role is pivotal in driving our organisational growth by implementing effective lead-generation strategies. The successful candidate requires a proactive and strategic mindset, a strong understanding of lead generation methodologies, and a commitment to achieving and exceeding organizational objectives. Your responsibilities encompass diverse tasks aimed at identifying, qualifying and engaging with potential clients.

1. Campaign Planning & Execution

• Develop, execute, and monitor integrated marketing campaigns across digital, print, and event platforms
• Manage campaign calendars, timelines, and deliverables to ensure on-time and on-budget execution
• Coordinate with internal teams and vendors for campaign assets, logistics, and distribution

2. Digital Marketing & Content Management

• Create and manage content for websites, social media, blogs, newsletters, and advertisements
• Optimize digital presence using SEO/SEM, email marketing, and paid advertising (Google Ads, Meta Ads, etc.)
• Monitor performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards

3. Brand Building & Communication

• Maintain consistent brand messaging across all marketing materials and channels
• Assist in the creation of brochures, banners, press releases, case studies, and video content
• Support the execution of public relations, media outreach, and partnership communications

4. Market Research & Strategy

• Conduct market research, competitor analysis, and customer surveys to inform marketing strategies
• Identify opportunities for product positioning and promotional improvements
• Provide regular updates on market trends and campaign effectiveness

5. Lead Generation & CRM Management

• Design and execute lead generation activities (events, webinars, digital campaigns)
• Manage and update contact lists, segment audiences, and track engagement via CRM systems
• Support the sales team by qualifying and nurturing leads through the marketing funnel

6. Event Coordination & Promotion

• Plan and promote events, webinars, trade shows, and sponsorship activities
• Coordinate logistics, invites, collateral, and follow-ups
• Analyze post-event engagement and feedback for reporting and improvement

7. Reporting & Insights

• Track KPIs and prepare monthly/quarterly marketing performance reports
• Provide data-driven insights and recommendations for optimization
• Maintain marketing documentation, campaign trackers, and budget records.

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• A Master’s degree or relevant certification (e.g., CIM, Google Digital Marketing, HubSpot) is a plus

Experience: 1+ years

Special Demands of the Job: 

• Ability to multitask and work under tight deadlines
• Flexibility to attend events or meetings outside standard working hours
• Self-driven with a proactive approach to problem-solving
• Occasional travel for promotional events or campaigns
• Comfortable working in a fast-paced, evolving environment

Expected Skills:

Key Job-related Technical Skills

•  Digital Marketing Tools: Proficiency in Google Ads, Facebook/Meta Business Suite, LinkedIn Ads
• Email Marketing & Automation: Experience with platforms like Mailchimp, HubSpot, Sendinblue
• Analytics & Reporting: Google Analytics, Data Studio, UTM tracking, and campaign performance analysis
• Content Management Systems (CMS): WordPress, Wix, or similar platforms
• CRM Tools: Salesforce, Zoho, HubSpot CRM (for managing leads and customer journeys)
• SEO/SEM: On-page SEO, keyword research, and basic SEM strategy
• Basic Design Tools: Canva, Adobe Photoshop, Illustrator (for social and campaign visuals)
• A/B Testing: Email, landing pages, and ad performance optimization

Genese Solution is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We offer a vibrant work culture with opportunities for career advancement. If you are passionate about contributing to a growing company by driving successful lead-generation initiatives, apply to join our team.