Google Ads Specialist
- Industry Other
- Category Digital Marketing
- Location Kathmandu, Nepal
- Expiry date Aug 07, 2025 (6 days left)
Job Description
Company Description
Zinc Holding provides demand-driven services to a range of clients, including national and international agencies and the private sector. Our goal is to grow their business through our customized solutions and services. We pride ourselves on creating tailored strategies that cater to the unique needs of each client, ensuring sustainable business growth and development.
Role Description
- Set up and structure Google Ads accounts based on campaign goals and business objectives.
- Configure and manage Google Tag Manager (GTM) for accurate conversion tracking, event tracking, and remarketing.
- Implement and troubleshoot Google Ads conversion tracking, dynamic remarketing, and enhanced eCommerce tracking.
- Plan, launch, and optimize Google Search, Display, YouTube, Shopping, and Performance Max campaigns.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Monitor and manage budgets, bids, and performance KPIs to ensure optimal ROI and ROAS.
- Perform A/B testing on ads, creatives, and landing pages.
- Analyze campaign results and prepare detailed performance reports using Google Ads, Google Analytics, and Looker Studio.
- Stay current with Google Ads updates, tools, and policy changes.
- Collaborate with SEO, content, design, and development teams to ensure consistent messaging and tracking.
Qualifications
- Experience with Google Ads, PPC campaigns, and keyword research
- Strong analytical skills and experience with Google Analytics
- Proficiency in developing ad copy and adjusting campaigns based on performance metrics
- Excellent written and verbal communication skills
- Ability to work collaboratively in a team environment
- Experience with other digital marketing tools and platforms is a plus
