Digital Marketing Manager

Job Description

Job Title: Digital Marketing Manager

Location: Bagdol, Lalitpur, Nepal (On-site)

Department: Marketing

Timings: SUN - FRI (10 am - 6 pm)

Experience Level: Mid to Senior Level

Employment Type: Full-Time

About Pedal Group:

Pedal Group is a forward-thinking marketing and communication agency driving strategic growth for brands across Nepal and South Asia. From digital campaigns to brand storytelling, we specialize in connecting businesses with their audiences through creative innovation and data-driven execution.

Role Overview:

We are seeking a dynamic and results-driven Digital Marketing Manager to lead and execute integrated digital strategies across all client and internal campaigns. The ideal candidate will have a strong understanding of digital trends, performance marketing, content strategy, and analytics to build brand visibility and deliver measurable ROI.

Key Responsibilities:

• Strategy & Planning
• Develop and execute comprehensive digital marketing strategies across multiple platforms (Google Ads, Meta, TikTok, YouTube, SEO, email, etc.)
• Collaborate with creative, content, and media teams to align campaign goals with brand objectives
• Propose digital initiatives that push creative boundaries and performance
• Campaign Execution
• Manage and optimize paid campaigns (Search, Display, Social, Retargeting, Video, etc.)
• Oversee day-to-day execution, content rollout schedules, and audience engagement
• Manage agency tools for social media scheduling, analytics, and reporting
• Team & Client Management
• Communicate with design, web development and other teams
• Communicate with clients to gather briefs, share reports, and align on KPIs
• Prepare and present campaign performance reports and insights
• Data, Analytics & Optimization
• Monitor key performance metrics across platforms
• Use data to drive decision-making and continually improve performance
• Stay up-to-date with the latest algorithm changes, tools, and trends

Required Skills & Qualifications:

• Bachelor’s or Master’s degree in Marketing, Digital Media, Communications, or related field
• 3–6 years of experience in digital marketing or performance marketing roles
• Proficient in Meta Ads Manager, Google Ads, Google Analytics (GA4), SEO tools (Ahrefs, SEMrush), and email platforms
• Experience managing marketing budgets and driving ROI
• Strong understanding of Nepali digital ecosystem and youth trends
• Excellent communication and leadership skills
• Creative mindset with a strategic approach to digital engagement

Preferred (Bonus) Skills:

• Certifications in Google Ads, Meta Blueprint, HubSpot, or similar
• Experience with marketing automation, CRM tools, or influencer marketing
• Ability to produce content calendars or supervise copywriting/design
• Exposure to agency culture or handling multiple client portfolios

Why Join Pedal Group?

• Work with a vibrant team of storytellers, strategists, and creatives
• Opportunity to lead high-impact campaigns for top Nepali and international brands
• Access to continuous learning, workshops, and leadership growth
• Flexible working environment with space for innovation and experimentation

To Apply:

Send your CV, a short cover letter, and portfolio (if available) to [[email protected]] with the subject line: Application – Digital Marketing Manager or apply directly through LinkedIn.