Digital Marketing Executive (Concrete)

Job Description

Marketing Executive for Concrete Company in Kalikastan, Kathmandu

-Details:

*Position: Marketing Executive

*Number: 1

*Salary: Negotiable

*Location: Kalikastan, Kathmandu

*Education: Bachelor’s degree in Marketing, Business, or related field

*Experience: 2 years of experience as Marketing Executive or any relevant position in Concrete company or any relevant field.

Key Roles & Responsibilities: 

Strategy & Planning 

• Lead end-to-end marketing planning and execution (online + offline) 

• Conceptualize and drive campaigns to increase sales, brand equity, and digital visibility 

• Develop brand positioning, campaign narratives, and creative direction for all touch points 

• Align marketing initiatives with sales targets and company vision 

Digital Marketing Management 

• Manage and coordinate digital campaigns across all platforms: Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and Website 

• Work with agencies to develop high-converting creative and performance-focused ads

 • Ensure continuous optimization of digital campaigns through analytics and testing

 • Use ChatGPT, Canva, and other AI tools to accelerate content creation and productivity 

Website & SEO Management

 • Oversee the improvements, maintenance and performance of www.asianconcreto.com 

• Ensure top-ranking SEO performance on key search terms in Nepal and India 

• Coordinate content updates, landing pages, and UI/UX improvements 

Creatives & POSM/TPOSM Development

 • Ideate and manage all marketing creative (print, digital, physical installations) 

• Lead the design and execution of POSMs/TPOSMs for all site branding

 • Ensure alignment of all marketing materials with brand guidelines 

Coordination & Execution 

• Be the bridge between Asian Concreto and marketing/design/PR agencies 

• Ensure timely delivery, clear briefs, and outcome-focused communication with all partners 

• Source and manage digital assets, shoot materials, 3D renders, and visuals 

Budgeting & Reporting

 • Create and manage monthly and quarterly marketing budgets 

• Monitor ROI on marketing spends and adjusts strategy as needed 

• Maintain detailed reports and dashboards on campaign performance, sales leads, and KPIs 

Communication & Representation 

• Represent the brand’s vision and voice in all marketing and PR conversations 

• Communicate effectively with internal and external stakeholders to uphold ACL’s brand values • Assist in B2B, B2G, B2C presentations and event marketing 

Key Requirements: 

Proficient in: 

• Social Media Management 

• SEO/SEM (Google Ads, Meta Ads) 

• Email Marketing (Mailchimp/Sendinblue) 

• Google Analytics/Search Console 

• WordPress/other CMS 

• Canva, Adobe Creative Suite (basic design) 

Soft Skills 

• Creative, innovative, and detail-oriented

 • Strong organizational and multitasking abilities 

• Tech-savvy and AI-enabled thinker 

• Problem solver and performance-driven mindset 

Other Requirements

 • Own bike/scooter and laptop is mandatory 

• Must be willing to travel occasionally to sites across Nepal and/or India

Send your CV at:

[email protected] 

9705411823, 9705311823