Digital Marketing Executive
- Industry Other
- Category Digital Marketing
- Location Kathmandu, Nepal
- Expiry date Aug 25, 2025 (7 days left)
Job Description
Digital Marketing Executive
Job description
Job Overview:
As a Digital Marketing Executive at Codavatar, you will be responsible for implementing and executing marketing strategies to promote our IT services, expand brand visibility, and generate qualified leads. You will play a key role in supporting our overall marketing goals, collaborating with the sales team, and enhancing the company’s online and offline presence.
Key Responsibilities:
· Plan, execute, and optimize targeted email marketing campaigns.
· Manage and grow the company’s social media presence and ensure brand consistency.
· Organize and coordinate lead generation webinars, including promotion and follow-up.
· Ensure timely creation and delivery of the monthly newsletter with relevant updates.
· Drive and track lead generation efforts across digital channels.
· Collaborate with the product team to gather information for product-related updates.
· Create and execute campaigns for new feature announcements with creative approaches.
· Maintain consistent brand voice and messaging across all marketing materials.
· Analyze and report on campaign performance and marketing KPIs.
· Stay updated on marketing trends and suggest innovative strategies for engagement.
Skills & Qualifications:
- Bachelor’s degree in marketing, Business, Communications, or related field.
- Minimum 2-3 years of experience in marketing, preferably in the IT or tech industry.
- Strong understanding of digital marketing strategies.
- Experience with marketing automation tools (e.g., Instantly, HubSpot)
- Excellent written and verbal communication skills, with the ability to create technical content in a clear and engaging manner.
- Knowledge of the latest trends in the IT sector and the ability to apply these insights to marketing strategies.
- Strong analytical skills and experience with marketing performance metrics.
- Ability to work both independently and as part of a team in a fast-paced environment.
Preferred Skills:
- Familiarity with CRM software (Salesforce, Zoho) and project management tools (Trello, Asana).
- Experience in B2B marketing, especially in the IT or SaaS space.
- Experience with PPC advertising and email marketing automation.
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