Enrollment and Outreach Officer

Job Description

Job Overview:

The Enrollment and Outreach Officer will play a crucial role in assisting with the overall marketing and public relations efforts for all institutions under Prime Education Group, including Prime Global School, USM-Prime, and Prime College.

This position involves direct engagement with prospective students and their families, admissions counseling, and managing inquiries. As the first point of contact, the Enrollment and Outreach Officer will ensure prospective students are well-informed and engaged throughout the admissions process.

Key Responsibilities:

• Serve as the first point of contact for all prospective students and their parents/guardians, providing detailed information about Prime Education Group’s institutions and programs.
• Guide prospective students through the application and admission process for +2, undergraduate, graduate, and Pre-school through Grade VIII programs.
• Conduct follow-ups with prospective students and their families to ensure timely submission of application materials and support decision-making.
• Proactively follow up on admissions leads generated from various marketing campaigns, events, and online platforms.
• Maintain a detailed database of all inquiries and leads, ensuring timely and personalized follow-up communication.
• Collaborate with the greater MPRE team to track and manage lead conversions.
• Assist in the execution of marketing campaigns across digital platforms, print media, and events aimed at increasing brand awareness and student enrollment.
• Participate in brainstorming sessions for promotional strategies and new marketing initiatives to attract prospective students.
• Support the planning and coordination of open houses, school/college tours, , education fairs, and other promotional events.
• Represent Prime Education Group at marketing events, fairs, and conferences to promote the institution and its programs.
• Answer all inquiries about Prime Education Group and its institutions, addressing questions related to programs, tuition, scholarships, faculty, facilities, and extracurricular activities.
• Collaborate with the public relations team to manage the institution’s presence in local media.
• Maintain positive relationships with educational consultants, media outlets, and other relevant stakeholders.
• Work closely with the Academic teams of Prime Global School, Prime College, and USM-Prime to stay updated on admissions criteria, deadlines, and processes.
• Partner with internal departments to ensure consistent messaging and up-to-date information for marketing purposes.
• Assist in preparing reports on lead generation, conversion rates, and the overall effectiveness of marketing campaigns.
• Track admissions trends and provide insights to improve marketing and admissions strategies.