Area Sales Manager

Job Description

Job Title: Area Sales Manager (ASM)

Company: Lumbini Ceramics Limited

Location: Pokhara

Department: Sales & Marketing

Reports To: Regional Sales Manager / Head of Sales

About Lumbini Ceramics

Lumbini Ceramics Limited is a premium tile manufacturer committed to becoming Nepal’s most preferred brand by delivering high-quality, design-forward surface solutions for architects, designers, and end consumers.

The company proudly introduces LAMINAR Vitrified Tiles—a next-generation tile solution designed to meet the evolving demands of modern architecture and interior design.

With a production capacity of 4 million square meters (4.4 crore square feet), Lumbini Ceramics operates a state-of-the-art manufacturing facility—the largest and most advanced of its kind in Nepal. This landmark investment sets new benchmarks in product innovation, durability, and aesthetic excellence for the tile industry.

Position Overview

The Area Sales Manager (ASM) is responsible for driving sales, market penetration, and brand presence for LAMINAR Tiles in the assigned territory. This role requires strong leadership in managing dealers, distributors, and key customer relationships while executing strategic sales plans aligned with company objectives.

Key Responsibilities

1. Sales & Business Growth

• Develop and implement area sales strategies to meet and exceed revenue targets.
• Identify market opportunities and drive expansion in untapped territories.

1. Dealer & Sub-Dealer Network Management

• Appoint, onboard, and manage a robust network of dealers and sub dealers.
• Strengthen existing partnerships to ensure consistent secondary sales and product availability.

1. Market Development & Brand Promotion

• Promote Laminar Tiles across retail channels, collaborate with marketing for BTL activities, in-shop branding, exhibitions, and campaigns.

1. Customer Engagement & Support

• Maintain strong relationships with retailers, masons, and end users.
• Plan and execute Mason Meets in collaboration with dealers to promote Laminar products and educate on usage and benefits.

1. Reporting & Forecasting

• Provide regular sales forecasts, competitor analysis, and market insights.
• Track performance against KPIs and ensure timely collections from the channel.

1. Team Collaboration & Compliance

• Coordinate with MIS, Accounts, and Marketing for smooth order execution.
• Ensure adherence to company policies, pricing norms, and commercial terms.

Qualifications & Skills

• Bachelor’s degree in Business Administration, Marketing, or related field.
• Minimum 5 years of relevant experience in channel sales (preferably in tiles, ceramics, or building materials).
• Strong interpersonal, communication, and negotiation skills.
• Proficient in MS Office and CRM tools.
• Willingness to travel extensively within the assigned region.
• Proven track record of meeting/exceeding sales targets.

Why Join Us

• Be part of Nepal’s most advanced vitrified tile manufacturing company.
• Represent Laminar Tiles, a brand redefining architectural surfaces with innovation and style.
• Attractive salary, performance-based incentives, and long-term career growth opportunities.