Marketing Officer

Job Description

Genese Solution, a UK-based value IT consulting company, is seeking a passionate and self-motivated individual to join our team as a B2B Lead Generation Specialist. This role is pivotal in driving our organizational growth by implementing effective lead-generation strategies. The successful candidate requires a proactive and strategic mindset, a strong understanding of lead generation methodologies, and a commitment to achieving and exceeding organizational objectives. Your responsibilities encompass diverse tasks aimed at identifying, qualifying and engaging with potential clients.

1. Campaign Planning & Execution

• Develop, execute, and monitor integrated marketing campaigns across digital, print, and event platforms
• Manage campaign calendars, timelines, and deliverables to ensure on-time and on-budget execution
• Coordinate with internal teams and vendors for campaign assets, logistics, and distribution

2. Digital Marketing & Content Management

• Create and manage content for websites, social media, blogs, newsletters, and advertisements
• Optimize digital presence using SEO/SEM, email marketing, and paid advertising (Google Ads, Meta Ads, etc.)
• Monitor performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards

3. Brand Building & Communication

• Maintain consistent brand messaging across all marketing materials and channels
• Assist in the creation of brochures, banners, press releases, case studies, and video content
• Support the execution of public relations, media outreach, and partnership communications

4. Market Research & Strategy

• Conduct market research, competitor analysis, and customer surveys to inform marketing strategies
• Identify opportunities for product positioning and promotional improvements
• Provide regular updates on market trends and campaign effectiveness

5. Lead Generation & CRM Management

• Design and execute lead generation activities (events, webinars, digital campaigns)
• Manage and update contact lists, segment audiences, and track engagement via CRM systems
• Support the sales team by qualifying and nurturing leads through the marketing funnel

6. Event Coordination & Promotion

• Plan and promote events, webinars, trade shows, and sponsorship activities
• Coordinate logistics, invites, collateral, and follow-ups
• Analyze post-event engagement and feedback for reporting and improvement

7. Reporting & Insights

• Track KPIs and prepare monthly/quarterly marketing performance reports
• Provide data-driven insights and recommendations for optimization
• Maintain marketing documentation, campaign trackers, and budget records.

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• A Master’s degree or relevant certification (e.g., CIM, Google Digital Marketing, HubSpot) is a plus

Experience: 1+ years

Special Demands of the Job: 

• Ability to multitask and work under tight deadlines
• Flexibility to attend events or meetings outside standard working hours
• Self-driven with a proactive approach to problem-solving
• Occasional travel for promotional events or campaigns
• Comfortable working in a fast-paced, evolving environment

Expected Skills

Key Job-related Technical Skills

•  Digital Marketing Tools: Proficiency in Google Ads, Facebook/Meta Business Suite, LinkedIn Ads
• Email Marketing & Automation: Experience with platforms like Mailchimp, HubSpot, Sendinblue
• Analytics & Reporting: Google Analytics, Data Studio, UTM tracking, and campaign performance analysis
• Content Management Systems (CMS): WordPress, Wix, or similar platforms
• CRM Tools: Salesforce, Zoho, HubSpot CRM (for managing leads and customer journeys)
• SEO/SEM: On-page SEO, keyword research, and basic SEM strategy
• Basic Design Tools: Canva, Adobe Photoshop, Illustrator (for social and campaign visuals)
• A/B Testing: Email, landing pages, and ad performance optimization

Key Job-related Conceptual Skills

• Brand Positioning: Understanding how to communicate value propositions across channels
• Customer Journey Mapping: Awareness of how users interact with touchpoints and how to optimize conversions
• Market Segmentation & Targeting: Ability to identify and define target audiences
• Campaign Planning: Designing end-to-end marketing campaigns with clear objectives and KPIs
• Value-driven Communication: Crafting compelling messages that align with business goals and audience needs
• Budgeting & ROI Analysis: Understanding campaign spend, return on ad spend (ROAS), and cost-per-lead (CPL)
• Strategic Thinking: Aligning marketing goals with organizational objectives
• Competitor Analysis: Benchmarking and identifying differentiation opportunities

Competencies and Soft Skills 

• Strong understanding of digital marketing tools (SEO, Google Ads, Meta Ads, Email Marketing)
• Proficiency in marketing automation tools (e.g., HubSpot, Mailchimp)
• Solid content creation and copywriting skills
• Data analysis and reporting skills (Google Analytics, Excel, or similar tools)
• Social media management and community engagement
• Strong verbal and written communication
• Project management and time management skills

Note: The job description indicates general expected responsibilities and requirements and may be subject to revision based on Genese Solution’s evolving needs.

• Work in a multinational company operating in the Cloud & ICT domain, based out of the UK and operating in Australia, India, Nepal, Pakistan, and Bangladesh
• Best in class open, progressive, professional, and equal opportunity work environment
• Closely knit and supportive team members and a culture where your contributions, opinions, and diversity is welcome, respected, & encouraged 
• Exposure to multi-disciplinary skill areas (including team management & leadership) in a vibrant start-up ecosystem with deep work involving world-class leaders like Amazon, Microsoft, Google, Alibaba, DigitalOcean, and Facebook 
• Opportunity to travel regionally (as part of assignment/ training and development or delivery ) in Nepal, India, Pakistan, Bangladesh, or Srilanka

Our Commitments

We believe that diversity drives innovation. At Genese Solution, we are dedicated to creating a work environment where everyone, regardless of race, gender identity, age, religion, disability, or background, feels respected and included.

Interested candidates meeting the above criteria are requested to send their CV and cover letter to [email protected] clearly mentioning the position you are applying for in the subject. 

NOTE: Only shortlisted candidates will be contacted for further selection process.