Marketing Specialist

Job Description

Job Overview

We are seeking a Marketing Specialist to join our dynamic team. The ideal candidate is a creative, results-driven professional with a proactive mindset—someone who doesn’t just wait for instructions but takes ownership, identifies opportunities, and gets things done. This role involves executing marketing campaigns, conducting market research, enhancing brand visibility, and managing our digital presence, including our website. If you thrive in a fast-paced environment and want to make a meaningful impact in a growing organization, this position is for you.

Key Responsibilities

• Assist in the development and execution of marketing campaigns across digital, social media, email channels
• Drive and manage LinkedIn marketing initiatives, particularly for lead generation and outreach using tools like Sales Navigator, Dripify, and other automation platforms
• Conduct market research to analyze trends, customer behavior, and competitor strategies
• Support content creation for blogs, social media, email newsletters, and other marketing materials
• Manage and optimize social media accounts, ensuring consistent brand messaging
• Coordinate and track the performance of paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads)
• Assist in organizing events, webinars, and promotional activities
• Monitor and report on key performance metrics (KPIs) to measure campaign effectiveness
• Collaborate with designers, copywriters, and cross-functional teams to ensure cohesive branding
• Maintain, update, and optimize the company’s website, with proficiency in Webflow (or similar CMS platforms)
• Maintain and update the company’s website and CRM systems
• Assist with public relations efforts, including media outreach and press releases
• Take initiative to identify gaps, propose improvements, and execute projects independently without constant oversight

Required Skills & Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
• Experience: 1–3 years in marketing, digital marketing, or a related role

Must have hands-on experience with:

• LinkedIn marketing and outreach tools (e.g., Sales Navigator)
• Email marketing tools and campaign automation platforms
• Marketing software and platforms (e.g., Mailchimp, Google Analytics, HubSpot, Canva, Adobe Suite)
• Proficiency in social media platforms, SEO best practices, and digital content strategy
• Hands-on experience with website management, preferably with Webflow
• Strong copywriting and communication skills
• Strong analytical mindset and attention to detail
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously

Nice to Have

• Experience in B2B and/or B2C marketing
• Knowledge of PPC advertising and SEM strategies
• Experience with video marketing, influencer collaborations, or branded content campaigns
• Strong project management and organizational skills

Why Join us?

• Work with a dynamic and innovative team in a collaborative culture
• Competitive salary and benefits package
• Flexible working hours and remote work options
• Ongoing professional development and learning opportunities

What We Offer?

At INVESTOR FRIENDLY CPA®, we believe in investing in the well-being, professional growth, and success of our employees. Our workplace culture fosters mutual respect, collaboration, and open communication. When our employees thrive, our company thrives. Join us and experience a workplace designed for your growth and happiness! 

 Comprehensive Employee Benefits 

Our benefits package is crafted to ensure our employees feel valued, supported, and empowered from day one. 

Core Benefits 

·   Five-Day Workweek: Enjoy weekends off, fostering work-life harmony compared to the standard six-day workweek in Nepal. 

·   Flexible Working Hours: Customize your schedule to balance productivity and personal commitments. 

·   Birthday Celebrations and Gifts: Celebrate your special day with personalized gifts and vouchers. 

·   Office Perks: Stay energized throughout the day with unlimited snacks, coffee, and wholesome meals.

Leave Policies: 

·  Thirteen Days of Exclusive Leave: Generous leave options to recharge and stay productive. 

Additional Benefits for Full-Time Employees 

Financial Security 

o   Provident Fund: Secure your future with our retirement savings plan. 

Insurance Coverage: 

o   Accidental Insurance: Coverage up to Rs. 1,500,000. 

o   In-Hospitalization Insurance: Coverage up to Rs. 200,000, with a family floater option for parents or spouses and two children. 

Bonuses and Allowances 

o   Anniversary Bonuses: Celebrate milestones with special rewards. 

o   Festival Bonuses: Financial support during festive seasons. 

o   Gym Allowance: Support for your fitness goals. 

o   Gas Allowance: Ease commuting with a transportation allowance. 

o   Cell Phone Allowance: Stay connected with company-paid phone support. 

Professional Growth and Development 

o   Higher Education Sponsorship: Company-paid degrees with a five-year commitment in fields like Finance, Accounting, MBA, Design, and Visual Arts. 

o   Paid Training and Certifications: Access fully funded courses, including: 

▫  Digital Marketing 

▫  Video Editing 

▫  Advanced Graphic Design 

▫  UI/UX Design 

▫  Enrolled Agent Certification

Workplace Culture 

• International Standards: Experience a diverse and inclusive workplace with global standards. 
• Team Building Activities: Regular events to strengthen collaboration and camaraderie. 
• Referral Bonus: Earn rewards for introducing talented individuals to our team. 

How to Apply 

• Interested candidates are encouraged to submit their application via a form link shared on the LinkedIn career page of INVESTOR FRIENDLY CPA®