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Digital Marketing Expert (SEO, Social Media & Google Ads)

Industry Other
Category Digital Marketing
Location Kathmandu, Nepal
Expiry date Aug 14, 2025 (7 days left)

Job Description

Job Overview:

We are looking for a skilled and results-oriented Digital Marketing Expert with proven experience in Search Engine Optimization (SEO), Social Media Marketing, and Google Ads Campaign Management. The ideal candidate will be responsible for driving targeted traffic, improving search rankings, managing paid ads, and growing our online presence across platforms.

Key Responsibilities:SEO:

Conduct keyword research, on-page optimization, and link-building strategies.
Optimize website content, meta tags, and technical elements for improved rankings.
Track, report, and analyze SEO performance using Google Search Console, Analytics, and SEO tools (e.g., Ahrefs, SEMrush, etc.).
Keep up with Google algorithm updates and SEO trends.

Google Ads (Search & Display):

Plan, launch, and manage Google Ads campaigns with a focus on ROI.
Optimize ad performance through A/B testing, keyword targeting, and budget adjustments.
Monitor and analyze key metrics (CTR, CPC, Quality Score, conversions).
Create ad copy and landing page suggestions to increase conversions.

Social Media Marketing:

Develop and implement strategies across platforms (Facebook, Instagram, Tiktok, LinkedIn, etc.).
Plan and schedule content using tools like Buffer or Meta Business Suite.
Manage paid social media campaigns, ensuring performance and engagement.
Analyze and report on reach, engagement, and follower growth.

Requirements:

Bachelor’s degree in Marketing, Communications, IT or a related field.
Minimum 2 years of hands-on experience in SEO, Google Ads, and social media marketing.
Strong analytical skills with knowledge of digital marketing tools (Google Analytics, Search Console, Ads Manager).
Ability to create reports, interpret performance data, and optimize campaigns accordingly.
Experience with CMS platforms (WordPress preferred).

Bonus Skills