Senior Digital Marketing Officer
- Industry Other
- Category Digital Marketing
- Location Kathmandu, Nepal
- Expiry date Jan 19, 2038 (4555 days left)
Job Description
Key Responsibilities:- Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and retention in the fashion industry.
- Align digital campaigns with overall business goals and brand identity.
Social Media Management:
- Manage and grow the brand’s presence across social media platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
- Create engaging, trend-driven content tailored to the targeted audience.
- Monitor social media trends and leverage them to enhance brand visibility.
Performance Marketing:
- Plan, execute, and optimize paid campaigns (Google Ads, Facebook Ads, Instagram Ads, etc.) to achieve ROI targets.
- Analyze campaign performance and provide actionable insights for improvement.
Content Creation & Management:
- Collaborate with the creative team to produce high-quality, visually appealing content (images, videos, blogs, etc.) that resonates with the target audience.
- Ensure all content is on-brand and aligns with the latest fashion trends.
SEO & Website Management:
- Optimize the website for search engines (SEO) to improve organic traffic and rankings.
- Monitor website performance, user experience, and conversion rates.
Analytics & Reporting:
- Track, measure, and report on the performance of all digital marketing campaigns using tools like Google Analytics, Facebook Insights, etc.
- Provide regular reports and insights to the management team.
Influencer & Partnership Marketing:
- Identify and collaborate with fashion influencers and brand ambassadors to amplify reach.
- Build and maintain relationships with industry partners for co-marketing opportunities.
Stay Updated on Industry Trends:
- Keep abreast of the latest trends in fashion, digital marketing, and technology to ensure the brand remains competitive.
- Bachelor’s degree in Marketing, Communications, Fashion, or a related field.
- 3+ years of experience in digital marketing, preferably in the fashion industry.
- Strong understanding of social media platforms, paid advertising, SEO, and email marketing.
- Proficiency in digital marketing tools (e.g., Google Analytics, Facebook Ads Manager, SEMrush, etc.).
- Excellent written and verbal communication skills.
- Creative mindset with a keen eye for fashion trends and aesthetics.
- Strong analytical skills and data-driven decision-making ability.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously.
