Deputy Brand Manager
- Industry Other
- Category Digital Marketing
- Location Kathmandu, Nepal
- Expiry date Jan 19, 2038 (4555 days left)
Job Description
Sujal Dairy Pvt. Ltd., a subsidiary of Laxmi Group Pvt. Ltd., is seeking a dynamic and strategic Brand Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will be responsible for managing the brand portfolio, executing marketing campaigns, and conducting market research to enhance our brand positioning in the FMCG industry.Job Responsibilities
- Develop and implement strategic marketing plans, including budgeting, execution, and performance review.
- Manage brand portfolio and positioning to ensure consistency and market competitiveness.
- Plan and execute marketing and advertising campaigns across various media platforms.
- Strategize and oversee social media management to enhance brand visibility and engagement.
- Conduct qualitative and quantitative market research to assess industry trends and brand feasibility.
- Lead new product launches and expansion strategies in targeted markets.
- Monitor competitor activities, including sales trends and promotional strategies.
- Build and maintain relationships with advertising agencies, vendors, and media personnel.
- Supervise and lead the marketing team in planning and executing promotional events.
- Manage public relations activities to strengthen brand reputation.
- 5-6 years of experience in FMCG marketing or a relevant field.
- Master’s/Bachelor’s degree in Marketing, Business Administration, or a relevant field.
- Strong FMCG sales and marketing expertise.
- Excellent communication and negotiation skills.
- Strategic thinking with strong analytical abilities.
- Creativity and problem-solving mindset.
- Adaptability, flexibility, and cost-consciousness.
- Proactive approach to market opportunities and challenges.
- Willingness to travel for market visits, promotional activities, and stakeholder meetings.
- Must possess a valid license and own a vehicle for mobility.
