Integrated Marketing Manager
- Industry Other
- Category Digital Marketing
- Location Kapan, Nepal
- Expiry date Jan 19, 2038 (4555 days left)
Job Description
Role Description
This is a full-time on-site role for an Integrated Marketing Manager located in Kapan. The Integrated Marketing Manager will be responsible for market planning, executing integrated marketing campaigns, managing projects, implementing multi-channel marketing strategies, and driving sales.
Key Responsibilities:
Develop Marketing Strategies:
- Create and execute marketing plans to meet business objectives.
- Conduct market research and analyze trends to identify new marketing opportunities.
Digital Marketing:
- Manage the company’s online presence, including website, social media, email marketing, and SEO.
- Develop and execute PPC campaigns, monitor performance, and adjust strategies as needed.
Offline Marketing:
- Develop and execute offline marketing campaigns to support business goals.
- Coordinate and implement traditional marketing initiatives such as print advertisements, direct mail campaigns, and radio/TV commercials.
Brand Management:
- Ensure consistent messaging and brand identity across all marketing channels.
- Develop brand guidelines and train team members on brand standards.
Budget Management:
- Develop and manage the marketing budget, ensuring all activities are cost-effective and within budget.
- Track and report on marketing spend and ROI.
Analytics and Reporting:
- Use analytics tools to track campaign performance and generate insights.
- Prepare regular reports on marketing metrics and present findings to senior management.
Team Leadership:
- Lead and mentor a team of marketing professionals.
- Collaborate with cross-functional teams, including sales, product development, and customer service.
In-store Events and Promotions:
- Organize in-store events and promotional activities to increase foot traffic and sales.
- Coordinate with store managers and staff to ensure successful execution of events.
Qualifications
- Minimum of 2 year of experience in marketing, with a proven track record of successful campaigns.
- Market Planning and Project Management skills
- Integrated Marketing and Multi-Channel Marketing expertise
- Strong analytical and strategic thinking abilities
- Excellent communication and interpersonal skills
- Ability to thrive in a fast-paced environment
