Back

Social Media Strategist

Job title: Social Media Strategist

Position type: Part-Time

About King’s College

We are an institution promoting entrepreneurial spirit through progressive education with a vision to transform society through entrepreneurship.

Reporting Relationship

This position reports to: Communications and Marketing Officer

This position supervises: Interns

Key working relationships

· Communications and Marketing Officer

· Graphics Designer

· Content Writer

· Interns

Position overview

The core responsibilities are:

Content Scheduling and Management:

Plan, create, and schedule engaging and high-quality content across all social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
Develop and maintain a content calendar to ensure consistent and timely posting.
Monitor and respond to comments, messages, and interactions in a timely and professional manner.

Meta Ad Campaigns:

Develop, execute, and manage paid advertising campaigns on Facebook, Instagram, and other Meta platforms.
Create compelling ad copy, visuals, and videos to maximize engagement and conversion rates.
Monitor and analyse ad performance, adjusting strategies and budgets to optimize results.

SEO and Content Optimization:

Implement SEO best practices in social media content to improve visibility and search rankings.
Conduct keyword research and integrate relevant keywords into social media posts, profiles, and campaigns.
Collaborate with the content team to ensure that all social media content aligns with overall SEO strategy.

Analytics and Reporting:

Track and analyse social media performance metrics using tools such as Google Analytics, Facebook Insights, and other analytics platforms.
Prepare regular reports on key performance indicators (KPIs) and metrics to measure the success of social media campaigns.
Provide insights and recommendations based on data to improve future campaigns.

Community Engagement:

Foster and grow online communities by engaging with followers, influencers, and industry professionals.
Identify and engage with brand advocates to amplify reach and impact.
Organize and manage online events, contests, and giveaways to increase engagement and brand loyalty.

Strategy Development:

Develop and implement a comprehensive social media strategy aligned with the company's marketing goals and objectives.
Stay updated with the latest social media trends, tools, and best practices to ensure the company remains competitive.
Collaborate with the marketing and creative teams to align social media efforts with overall marketing campaigns.

Collaboration and Communication:

Work closely with the design and content teams to create visually appealing and on-brand social media assets.
Coordinate with other departments to ensure consistent messaging and branding across all channels.
Provide training and guidance to team members on social media best practices and tools.

Crisis Management:

Monitor social media channels for potential issues or crises and respond appropriately.
Develop and implement a crisis communication plan to address and mitigate any negative incidents.

Selection Criteria

Certifications:

· Relevant certifications in digital marketing, social media management, or SEO (e.g., Google Analytics, Facebook Blueprint).

Industry Knowledge:

· Understanding of the specific industry or niche the company operates in, with the ability to tailor content and strategies accordingly.

Working Experience:

Proven experience (3+ years) in social media management and digital marketing.
Demonstrated experience in running successful Meta ad campaigns (Facebook, Instagram, etc.).
Experience with SEO practices and tools, including keyword research and on-page optimization.
Familiarity with content scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).

We’re excited to hear from you! Please send your CV and resume to [email protected] and [email protected]. Include the job title in the subject line.

Apply Now Save Job