Marketing Officer

Job Description

Position Overview:

DanpheLink is seeking a highly motivated and experienced Marketing Officer to join our dynamic team. This full-time, on-site role involves developing and executing marketing strategies, conducting market research, managing communication activities, and leading social media marketing efforts. Located in Kamalpokhari, Kathmandu, this position is perfect for professionals looking to make a significant impact in a thriving digital environment.

Role Details:

Type: Full-time, on-site

Location: Kamalpokhari, Kathmandu

Key Responsibilities:

Digital Strategy Development:

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.
• Plan and allocate budgets for each package, defining clear results to be achieved from the budget allocation.
• Regularly monitor and compare actual results with expectations.
• Collaborate with cross-functional teams to integrate digital strategies into broader marketing and business plans.
• Stay updated with industry trends, emerging technologies, and competitor activities to ensure strategies remain   unmatched.
• Ensure all campaigns are strategically aligned, delivering measurable results, and adhering to brand guidelines.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.

Team Leadership and Management:

• Provide leadership, direction, and mentorship to the digital marketing team, including the content team and designer team.
• Set clear performance expectations, goals, and KPIs for team members.
• Foster a collaborative and innovative team culture, encouraging continuous learning and professional development.
• Work closely with the sales team to align marketing strategies with sales objectives.
• Collaborate with other departments, including content creation, design, and sales, to ensure seamless digital marketing efforts.
• Promote a culture of cross-functional collaboration and knowledge sharing within the digital marketing team.
• Analytics and Reporting:
• Analyze key performance indicators (KPIs) and campaign metrics to measure the success of digital marketing initiatives.
• Generate regular, insightful reports for senior management, highlighting achievements and areas for improvement.
• Utilize data-driven insights to guide decision-making and optimize future campaigns.

Budget Management:

• Effectively monitor and manage the digital marketing budget, allocating resources to maximize return on investment.
• Evaluate the cost-effectiveness of campaigns and adjust strategies to ensure optimal budget utilization.
• Social media management:
• Develop, implement, and manage social media strategies to align with business goals.
• Create and maintain a content calendar for social media posts.
• Track and report on social media metrics, including organic vs. paid reach, rapid fire reach vs. customer acquisition and conversion, and video reach vs. still image reach.
• Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, SEO, and paid advertising.

Qualifications:

Experience:

• Minimum of 3–5 years of experience in digital marketing, with a proven track record of managing and executing successful digital marketing campaigns.
• Experience in a similar managerial role is highly preferred.
• Hands-on experience with SEO/SEM, Google Analytics, Google Ads, and social media advertising platforms.

Education:

• Bachelor’s degree in marketing, business, communications, or a related field.
• A Master’s degree or relevant certifications (e.g., Google Analytics, Google Ads) are a plus.

Skills:

• Strong understanding of current digital marketing concepts, strategies, and best practices.
• Excellent analytical skills with the ability to interpret and present data effectively.
• Effective communication skills to collaborate with team members and other departments.
• Strong problem-solving and decision-making abilities to optimize marketing strategies.

Why join DanpheLink?

Impactful Role: Make a significant impact on the company’s success by driving effective digital marketing strategies.

Professional Growth: Opportunity to grow and develop your marketing skills within a supportive and innovative digital platform.

Collaborative Culture: Work with a dynamic team of professionals dedicated to excellence in marketing and business growth.

Innovative Environment: Be part of a forward-thinking company that values creativity and data-driven decision-making.

Application Process:

If you are passionate about digital marketing and meet the qualifications listed above, we encourage you to apply. Please submit your resume and a cover letter detailing your experience and why you are the ideal candidate for this role.

Join us at DanpheLink and be a part of an exciting journey to transform digital marketing strategies and drive business success!