Digital Marketing Specialist

Job Description

Do you thrive in a fast-paced environment where you can wear many hats? Are you a digital marketing whiz with a knack for strategy and execution? If so, we want to hear from you!

Brand logiQ, a leading digital marketing agency, is seeking a talented and results-oriented Digital Marketing Specialist to join our growing team.

In this role, you will be responsible for:

• Developing and managing comprehensive social media strategies for two of our US-based clients, including content creation and scheduling.
• Planning, executing, and optimizing social media advertising campaigns to drive brand awareness, engagement, and lead generation.
• Leading the SEO charge by overseeing and guiding SEO Specialists, ensuring best practices are followed to improve organic search ranking.
• Setting up and monitoring email automation workflows to nurture leads and drive conversions.
• Analyzing email performance metrics and generating reports to identify areas for improvement.
• Tracking and analyzing the overall performance of marketing campaigns across various channels.
• Compiling weekly progress and impact reports to keep clients informed and demonstrate the value of our efforts.
• Assisting with planning and managing ad budgets to ensure we maximize return on investment (ROI).

To be successful, you will need:

• Proven experience in digital marketing, with a strong understanding of social media, SEO, email marketing, and campaign management.
• Experience creating engaging social media content and managing paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads).
• Working knowledge of SEO best practices and the ability to oversee and guide SEO specialists.
• Familiarity with email marketing automation platforms (e.g., Mailchimp, HubSpot).
• Excellent analytical and reporting skills, with the ability to translate data into actionable insights.
• Strong project management skills and the ability to prioritize and manage multiple tasks simultaneously.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams.

Bonus points for:

• Experience working with US based (B2B & B2C) clients in a similar industry.
• Experience with Google Analytics and other marketing analytics platforms.
• A creative and data-driven approach to marketing.

Brand logiQ offers a competitive salary and benefits package, along with the opportunity to work in a dynamic and fast-growing environment. If you're ready to take your digital marketing skills to the next level, we encourage you to apply!

Please submit your resume and to [email protected].