Digital Marketing

Responsibilities:

Develop, implement, and manage digital marketing campaigns across various channels, including but not limited to PPC, SEO, SEM, email marketing, social media, and display advertising.
Collaborate with cross-functional teams to create landing pages and optimize user experience to increase conversion rates.
Conduct market research and analyze consumer behavior to identify trends and opportunities for growth.
Monitor and report on the performance of digital marketing campaigns, using Google Analytics and other analytics tools to measure ROI and effectiveness.
Optimize website content and landing pages for search engines (SEO) and user experience (UX).
Manage and optimize email marketing campaigns, including segmentation, A/B testing, and performance analysis.
Stay updated with the latest trends and best practices in digital marketing and implement innovative strategies to enhance campaign performance.
Assist in the development of digital marketing budgets and forecast expenditures.

Requirements:

Degree in Marketing, Digital Marketing, Communications, or a related field.
Proven experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful digital campaigns.
Solid understanding of digital marketing channels, tactics, and tools, including Google Ads, Facebook Ads Manager, SEO tools, CRM systems, and marketing automation platforms.
Experience in managing PPC campaigns and understanding of bid management and optimization.
Analytical mindset with the ability to interpret data and draw actionable insights.
Excellent communication skills and ability to collaborate effectively with cross-functional teams.
Strong project management skills and ability to manage multiple priorities and deadlines.

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