Digital Marketing Executive (Concrete Company)

Job Description

Digital Marketing Executive for Concrete Company in Kalikastan, Kathmandu

-Details:

*Position: Digital Marketing Executive

*Number: 1

*Salary: Negotiable

*Location: Kalikastan, Kathmandu

*Education: Bachelor’s degree in Marketing, Business, or related field

*Experience: 2 years of experience as Digital Marketing Executive or any relevant position in Concrete company or any relevant field.

-Key Roles & Responsibilities:

Strategy & Planning

• Lead end-to-end marketing planning and execution (online + offline)

• Conceptualize and drive campaigns to increase sales, brand equity, and digital visibility

• Develop brand positioning, campaign narratives, and creative direction for all touch points

• Align marketing initiatives with sales targets and company vision

Digital Marketing Management

• Manage and coordinate digital campaigns across all platforms: Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and Website

• Work with agencies to develop high-converting creative and performance-focused ads

• Ensure continuous optimization of digital campaigns through analytics and testing

• Use ChatGPT, Canva, and other AI tools to accelerate content creation and productivity

Website & SEO Management

• Oversee the improvements, maintenance and performance

• Ensure top-ranking SEO performance on key search terms in Nepal and India

• Coordinate content updates, landing pages, and UI/UX improvements

Creatives & POSM/TPOSM Development

• Ideate and manage all marketing creative (print, digital, physical installations)

• Lead the design and execution of POSMs/TPOSMs for all site branding

• Source and manage digital assets, shoot materials, 3D renders, and visuals

Budgeting & Reporting

• Create and manage monthly and quarterly marketing budgets

• Monitor ROI on marketing spends and adjusts strategy as needed

• Maintain detailed reports and dashboards on campaign performance, sales leads, and KPIs

Communication & Representation

• Represent the brand’s vision and voice in all marketing and PR conversations

• Communicate effectively with internal and external stakeholders to uphold ACL’s brand values

• Assist in B2B, B2G, B2C presentations and event marketing

Key Requirements:

Proficient in:

• Social Media Management

• SEO/SEM (Google Ads, Meta Ads)

• Email Marketing (Mailchimp/Sendinblue)

• Google Analytics/Search Console

• WordPress/other CMS

• Canva, Adobe Creative Suite (basic design)

Soft Skills

• Creative, innovative, and detail-oriented

• Strong organizational and multitasking abilities

• Tech-savvy and AI-enabled thinker

• Problem solver and performance-driven mindset

Other Requirements

• Own bike/scooter and laptop is mandatory

• Must be willing to travel occasionally to sites across Nepal and/or India

Send your CV at:

[email protected]

9705411823, 9705311823