Digital Marketing Officer

Job Description

Vacancy Announcement” Digital Marketing Executive for Concrete Company in Kalikastan, Kathmandu

-Details:

*Position: Digital Marketing Executive

*Number: 1

*Salary: Negotiable

*Location: Kalikastan, Kathmandu

*Education: Bachelor’s degree in Marketing, Business, or related field

*Experience: 2 years of experience as Digital Marketing Executive or any relevant position in Concrete company or any relevant field.

Key Roles & Responsibilities:
Strategy & Planning
• Lead end-to-end marketing planning and execution (online + offline)
• Conceptualize and drive campaigns to increase sales, brand equity, and digital visibility
• Develop brand positioning, campaign narratives, and creative direction for all touchpoints
• Align marketing initiatives with sales targets and company vision
Digital Marketing Management
• Manage and coordinate digital campaigns across all platforms: Instagram, Facebook,
LinkedIn, YouTube, X (Twitter), and Website
• Work with agencies to develop high-converting creatives and performance-focused ads
• Ensure continuous optimization of digital campaigns through analytics and testing
• Use ChatGPT, Canva, and other AI tools to accelerate content creation and productivity
Website & SEO Management
• Oversee the improvements, maintenance and performance of www.asianconcreto.com
• Ensure top-ranking SEO performance on key search terms in Nepal and India
• Coordinate content updates, landing pages, and UI/UX improvements
Creatives & POSM/TPOSM Development
• Ideate and manage all marketing creatives (print, digital, physical installations)
• Lead the design and execution of POSMs/TPOSMs for all site branding
• Ensure alignment of all marketing materials with brand guidelines
Coordination & Execution
• Be the bridge between Asian Concreto and marketing/design/PR agencies
• Ensure timely delivery, clear briefs, and outcome-focused communication with all
Source and manage digital assets, shoot materials, 3D renders, and visuals
Budgeting & Reporting
• Create and manage monthly and quarterly marketing budgets
• Monitor ROI on marketing spends and adjust strategy as needed
• Maintain detailed reports and dashboards on campaign performance, sales leads, and
KPIs
Communication & Representation
• Represent the brand’s vision and voice in all marketing and PR conversations
• Communicate effectively with internal and external stakeholders to uphold ACL’s brand
values
• Assist in B2B, B2G, B2C presentations and event marketing
Key Requirements:
Experience & Skills
• Minimum Bachelor’s Degree (Marketing, Business, or equivalent)
• 2+ years of relevant marketing experience preferred
• Excellent written and verbal communication in English, Nepali, and preferably Hindi
• Proficient in:
• Social Media Management
• SEO/SEM (Google Ads, Meta Ads)
• Email Marketing (Mailchimp/Sendinblue)
• Google Analytics/Search Console
• WordPress/other CMS
• Canva, Adobe Creative Suite (basic design)
Soft Skills
• Creative, innovative, and detail-oriented
• Strong organizational and multitasking abilities
• Tech-savvy and AI-enabled thinker
• Problem solver and performance-driven mindset
Other Requirements
• Own bike/scooter and laptop is mandatory
• Must be willing to travel occasionally to sites across Nepal and/or India