Content & SEO Specialist

Job Description

Location: Kathmandu

Employment Type: Full-time

Department: Marketing

ABSE Tech Inc. is a dynamic and innovative Software and Digital Marketing Company dedicated to delivering impactful digital solutions and meaningful online experiences. We are looking for a Content & SEO Specialist who can craft compelling content and implement effective SEO strategies to drive organic traffic, boost search rankings, and engage target audiences.

The Content & SEO Specialist will be responsible for creating, optimizing, and managing content across multiple platforms while ensuring alignment with SEO best practices. This role involves keyword research, content strategy, on-page/off-page SEO, and performance tracking to achieve measurable growth in organic visibility and conversions.

Content Creation & Strategy:

• Develop and execute a content calendar that aligns with business goals and target audience needs.
• Write high-quality, SEO-optimized blogs, website copy, landing pages, product descriptions, and social media content.

SEO Strategy & Execution:

• Conduct comprehensive keyword research and competitor analysis to identify content gaps and ranking opportunities.
• Optimize existing content for SEO (titles, meta tags, headers, internal linking, etc.).
• Manage technical SEO audits and coordinate with developers to fix issues like site speed, crawl errors, and mobile optimization.
• Build quality backlinks through ethical link-building techniques and outreach campaigns.

Analytics & Reporting:

• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, or Ahrefs.
• Generate monthly reports on keyword rankings, organic traffic, and SEO progress.
• Recommend improvements based on data-driven insights.

Research & Trend Analysis:

• Stay up to date with the latest SEO algorithm changes, content trends, and best practices.
• Identify innovative content marketing strategies to improve brand visibility.

• Proven experience as a Content Writer, SEO Specialist, or similar role (2+ years preferred).
• Strong understanding of on-page, off-page, and technical SEO.
• Excellent writing and editing skills with a knack for storytelling.
• Hands-on experience with SEO tools like SEMrush, Ahrefs, Moz, or similar platforms.
• Familiarity with CMS platforms such as WordPress, Shopify, or Wix.
• Basic knowledge of Wordpress, HTML/CSS is a plus.
• Analytical mindset with proficiency in Google Analytics and Search Console.
• Ability to work independently and manage multiple projects simultaneously.