Marketing Officer
- Industry Other
- Category Operations
- Location Kathmandu, Nepal
- Expiry date Jan 19, 2038 (4553 days left)
Job Description
OverviewThe Marketing Officer plays a crucial role in the overall marketing strategy and execution within the organization. This position is vital for enhancing the company's brand presence, driving customer engagement, and optimizing promotional efforts across various platforms. The Marketing Officer is responsible for creating, implementing, and managing marketing campaigns that align with the company's goals. They work closely with teams from different departments to ensure a cohesive approach to marketing activities, analyze market trends to identify opportunities, and leverage data-driven insights to improve marketing effectiveness. Ultimately, the Marketing Officer should possess a combination of strategic mindset, creativity, and analytical skills to contribute significantly to the organization's growth and success.
Key Responsibilities
- Marketing Campaign Execution:
- Plan and implement targeted marketing campaigns to attract both EV drivers and local diners, focusing on the unique combination of EV charging and dining.
- Social Media Management:
- Manage and grow the brand’s social media presence, engaging with EV drivers, local customers, and the community through relevant content and promotions.
- ATL and BTL Marketing:
- Oversee Above the Line (ATL) campaigns (TV, radio, print) and Below the Line (BTL) marketing tactics (events, in-store promotions) to drive awareness and foot traffic.
- Budget Management:
- Develop and manage the marketing budget, ensuring campaigns are cost-effective and within the allocated financial resources.
- Creative Marketing Strategies:
- Develop innovative campaigns that integrate the dining and EV charging experience, offering promotions to encourage repeat visits.
- Brand Development:
- Identity as a unique destination for EV drivers and local customers by aligning marketing efforts with the business model.
- Market Research & Customer Insights:
- Conduct research to understand customer preferences and trends in the EV and dining markets to shape marketing strategies.
- Event Management & Community Engagement:
- Organize local events, partnerships, and promotions that highlight the convenience of combining dining with EV charging.
- Cross-Functional Collaboration:
- Work closely with operations and business teams to ensure seamless execution of marketing initiatives and align with overall company goals.
- Performance Tracking & Reporting:
- Track the effectiveness of marketing campaigns, analyze performance data, and provide actionable insights to optimize future strategies.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing role, preferably in a similar industry.
- Strong understanding of digital marketing principles and techniques.
- Excellent written and verbal communication skills.
- Ability to analyze data and provide actionable insights.
- Experience with social media marketing and content creation.
- Exceptional organizational and project management skills.
