Digital Marketing Officer
- No. of Openings 1
- Industry E-Commerce
- Category Digital Marketing
- Location Rabi bhawan, Kathmandu
- Job Level Mid Level
- Salary Nrs. (25,000-35,000) Monthly (Negotiable)
- Education Level Bachelors
- Desired Candidate Both(Female, Male)
- Experience 1 + year
- Expiry date Jan 19, 2038 (4649 days left)
- Vehicle License no
- Skills Digital Marketing, Communication skills, Analytical
Job Description
Meta Ads Campaign Management:
- Plan, execute, and optimize Meta (formerly known as Facebook) advertising campaigns.
- Monitor campaign performance, adjust targeting, and allocate budgets to maximize ROI.
- Stay updated on Meta Ads best practices and industry trends.
Google Ads Management:
- Create, manage, and optimize Google Ads campaigns across search, display, and video.
- Conduct keyword research, write compelling ad copy, and set bid strategies.
- Monitor performance metrics and adjust campaigns as needed.
Ad Structure Building:
- Develop well-organized ad structures that align with business goals.
- Group keywords, ad creatives, and landing pages logically for efficient management.
- Implement A/B testing to improve ad performance.
Pixel Setup and Tracking:
- Set up and configure tracking pixels (e.g., Facebook Pixel, Google Analytics) on our website.
- Ensure accurate data collection for campaign analysis and retargeting efforts.
- Troubleshoot pixel-related issues as they arise.
Creative Design Collaboration:
- Collaborate with our design team to create visually appealing ad creatives.
- Familiarity with tools like Canva or Adobe Creative Suite is essential.
- Ensure brand consistency across all digital assets.
Reporting and Analysis:
- Regularly analyze campaign data to identify trends, opportunities, and areas for improvement.
- Prepare performance reports and present insights to the marketing team.
- Use data-driven decision-making to optimize campaigns.
SEO Awareness:
- Understand basic SEO principles and contribute to on-page optimization efforts.
- Coordinate with content creators to align ad messaging with organic content
Job Specification
- Strong knowledge of graphic designing and social media management.
- Experience in managing and optimizing campaigns across multiple digital marketing channels.
- Strong knowledge of digital marketing best practices, including SEO, PPC, social media, email marketing, and content marketing.
- Excellent analytical skills, with the ability to analyze data and draw insights to improve campaign performance.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
